The marketing landscape has changed as much in the last five years as it did in the fifty years before. As social media platforms emerge, innovate, and disappear – marketing leaders often struggle to confidently determine where to dedicate resources and how to measure success. We’re here to tell you that you don’t have to spend another platform-hopping, algorithm-chasing day in social media marketing world – because at BTC, we recognize that the people are the medium. And that changes everything.
Be The Change Revolutions is a Human Media and Intelligence agency that specializes in social media. We work with best-in-class brands, businesses and humanitarian organizations that are making a difference in the world while also making a difference to their bottom lines. Sure, our clients make headlines, earn recognition and win awards – but what truly sets us apart is how we get them there.
By empowering our clients to build communities and ignite movements, we create passionate fans who fall madly in love with your brand or cause. Their word-of-mouth advocacy is the currency of social media and is the most scalable resource you’ll find in your entire marketing mix. It’s our job to help you unlock the power and potential that’s there.
Sound like the solution you’ve been dreaming of? Then we’re probably perfect for each other…and the great news is, we’re just one touch away.
Social intelligence creates the difference between listening and understanding. Our social intelligence on conversations, communities and competitors identify data-driven differentiators that can improve every aspect of your marketing strategy.
Put the power of people at the center of your social media strategy by mapping how to activate the brand, advocates, influencers and communities to achieve marketing goals and deliver measurable business results.
Within a rapidly evolving market, agencies and internal teams are rarely staffed or incentivized to maximize the power of paid media. Our paid media intelligence briefing analyzes your configuration, content, and competition to reveal how your brand can optimize and more meaningfully attribute and measure paid media results. We turn R-O-Why into ROI.
Want to learn more about how our intelligence creates impact? Just give us some information, and we’ll get in touch with you soon to schedule your free sample intelligence report!
The conversation about your brand is happening online - shaping opinions, purchases, loyalty and advocacy. Our cupids and gladiators behind keyboards measurably shape and scale word-of-mouth, while making people fall madly in love with your brand.
Less than 50 people and groups influence the majority of any conversation online - and they're usually not the ones slapping #sponsored on their posts or #influencer in their bio. We don't do influencer relations, we build influencer relationships. Our specialists identify, engage and activate these influencers while building long-term, authentic relationships that last.
We've worked events from Times Square to Town Hall, using social to enhance each experience whether big or small. Our people-powered mix of real-time content, word-of-mouth engagement strategies, and strategic use of emerging technologies have broken records for our clients' events year after year.
Want to learn more about how you can utilize people to power performance? Just give us some information, and we’ll get in touch with you soon to discuss your people-powered potential.
Amanda started working at age 15 and has been in leadership roles since she was 16 years old. Amanda dropped out of college and worked her way up the corporate ladder in her twenties. She had an early midlife crisis when she turned thirty, feeling an insatiable desire to make more meaningful impact as an entrepreneur. In 2008, the year of the global financial crisis that devastated so many businesses, Amanda with only $64 left in her checking account cashed in her 401k and savings to start her first company.
Amanda has a passion for social justice. She’s supported movements to end childhood hunger in America, equality for the LGBTQ community, and she’s implemented transformation models for the world’s most vulnerable. She credits her ability to embrace and lead change to growing up with so much change and adversity. Hite had 32 homes by the age of 18 and she benefited as a kid from programs like food stamps and free school meals. She also grew up gay in southern baptist churches and endured the challenges that followed her father’s injury and honorable discharge from the Army after serving in Desert Storm. Those are just a few of the things that she says motivate the advocacy work she does today and her deep spirit of patriotism.
Hite is founding member of the “Changers of Commerce” connected capitalism movement. Amanda is an Advisory Board Member for Share Our Strength’s “Dine Out For No Kid Hungry” and she was recognized with their 2011 Advocate Leadership Award. Amanda has a deep passion for political activism. She is a Federal Club Council member and serves on leadership committees for the Human Right’s Campaign.
Hite’s dynamic stage presence has made her a highly sought after International Keynote Speaker. Amanda has been featured as a Social Media influencer and thought leader in several publications, including The Huffington Post, Entrepreneur and Nationʼs Restaurant News. Amanda lives her message of “Be The Change” and, for those who work with her and have heard her speak, that message is forever tattooed in their minds. Amanda and the team at BTC are revolutionizing the way companies think about social media, marketing, and workplace engagement, helping them maximize their impact on their business and in society.
Watch a clip from Amanda’s keynote Our Social Future: Changing the Workplace, Marketplace and World” below.
Brandon has always been passionate about doing the impossible. That passion and creativity has taken many forms throughout the past fifteen years. His passion for lifelong learning ignited a passion for education and training. That passion manifested in his first company, Lightbulb Media Productions, where he worked with global organizations like Hard Rock International, PayPal, Marriott, and AT&T to write, develop, and successfully deploy enterprise-wide e-learning and technology solutions.
But from an early stint in the music business in Orlando and Nashville, and after a brush with musical greatness as a part of Hard Rock’s renowned “ 4Js” Brandon had also developed a fascination for marketing in the age of digital and social media.
In 2012, Brandon and Amanda Hite co-founded Be The Change Revolutions – a movement marketing agency dedicated to engaging communities and igniting movements. Since that time, Brandon and BTC’s work have been seen everywhere from Times Square Billboards to Super Bowl halftime shows.
Watch Brandon’s Summer Brand Camp 2015 Keynote “Winning in the Attention Economy” below.
“When you chose the work you do you’re not just choosing a job you are choosing a life”
– Amanda Hite BTC co-founder, CEO
The BTC Life is a work life where you can be authentically and unapologetically who you are, define and live a better life, and apply your talents to meaningful change. Because of the bold workplace principles and models we are often referred to as the workplace of the future. Don’t just take it from us. Follow the experience of our team members at #BTCLife