The marketing landscape has changed as much in the last five years as it did in the fifty years before. As social media platforms emerge, innovate, and disappear – marketing leaders often struggle to confidently determine where to dedicate resources and how to measure success. We’re here to tell you that you don’t have to spend another platform-hopping, algorithm-chasing day in social media marketing world – because at BTC, we recognize that the people are the medium. And that changes everything.
Be The Change Revolutions is a Human Media and Intelligence agency that specializes in social media. We work with best-in-class brands, businesses and humanitarian organizations that are making a difference in the world while also making a difference to their bottom lines. Sure, our clients make headlines, earn recognition and win awards – but what truly sets us apart is how we get them there.
By empowering our clients to build communities and ignite movements, we create passionate fans who fall madly in love with your brand or cause. Their word-of-mouth advocacy is the currency of social media and is the most scalable resource you’ll find in your entire marketing mix. It’s our job to help you unlock the power and potential that’s there.
Sound like the solution you’ve been dreaming of? Then we’re probably perfect for each other…and the great news is, we’re just one touch away.
OUR AWARDS
One tweet, post and picture at a time, we’ve helped our clients build quite a social reputation. Here’s just a few of the awards we’ve earned with our clients and their communities.
MEET OUR CLIENTS
Here are just a few of the brands we’ve been lucky enough to call partners.
OUR SERVICES
A look at how we help our clients succeed.
Intelligence Offerings
SOCIAL INTELLIGENCE
Social intelligence creates the difference between listening and understanding. Our social intelligence on conversations, communities and competitors identify data-driven differentiators that can improve every aspect of your marketing strategy.
SOCIAL MEDIA STRATEGY
Put the power of people at the center of your social media strategy by mapping how to activate the brand, advocates, influencers and communities to achieve marketing goals and deliver measurable business results.
PAID MEDIA INTELLIGENCE BRIEFINGS
Within a rapidly evolving market, agencies and internal teams are rarely staffed or incentivized to maximize the power of paid media. Our paid media intelligence briefing analyzes your configuration, content, and competition to reveal how your brand can optimize and more meaningfully attribute and measure paid media results. We turn R-O-Why into ROI.
Interested in Intelligence?
Want to learn more about how our intelligence creates impact? Just give us some information, and we’ll get in touch with you soon to schedule your free sample intelligence report!
Human Media Offerings
COMMUNITY MANAGEMENT AND ADVOCATE ENGAGEMENT
The conversation about your brand is happening online - shaping opinions, purchases, loyalty and advocacy. Our cupids and gladiators behind keyboards measurably shape and scale word-of-mouth, while making people fall madly in love with your brand.
INFLUENCER IDENTIFICATION AND ACTIVATION
Less than 50 people and groups influence the majority of any conversation online - and they're usually not the ones slapping #sponsored on their posts or #influencer in their bio. We don't do influencer relations, we build influencer relationships. Our specialists identify, engage and activate these influencers while building long-term, authentic relationships that last.
EXPERIENTIAL EVENTS
We've worked events from Times Square to Town Hall, using social to enhance each experience whether big or small. Our people-powered mix of real-time content, word-of-mouth engagement strategies, and strategic use of emerging technologies have broken records for our clients' events year after year.
Go from Friends to Trends
Want to learn more about how you can utilize people to power performance? Just give us some information, and we’ll get in touch with you soon to discuss your people-powered potential.
Don’t Miss The Revolution
We’ll deliver insights, stories and a dose of #BTCLove to your inbox. Just tell us where – we’ll take it from there.
MEET OUR FOUNDERS
AMANDA HITE
Amanda Hite is the Co-Founder, CEO of BTC (Be The Change) Revolutions, a Social Media Marketing Agency that specializes in engaging communities and igniting movements through their unique movement marketing model. Often referred to as the marketing, agency and workplace model of the future, Be The Change Revolutions ranked #442 on the 2016 Inc 500 Fastest Growing Private Companies in the US list. It’s ranked #37 in the Advertising & Marketing category and the fastest growing in that category in Washington, DC. In 2017, BTC ranked #2204 on the Iist’s Top 5000 Fastest Growing Private Companies.
From some of today’s most innovative startups to well-known, multi-billion dollar businesses, BTC works with best-in-class brands who care about making a difference in the world. BTC’s clients dominate social media headlines and win some of the top social media awards in the space. BTC also works with humanitarian organizations that are changing the world and has raised over $3 million dollars through social media for those causes.
Amanda has a deep passion for social justice and political activism. She is a founding member of the “Changers of Commerce” connected capitalism movement. Hite is an Advisory Board Member for Share Our Strength’s “Dine Out For No Kid Hungry” and she was recognized with their 2011 Advocate Leadership Award. She serves on a Communications Committee for Refugees International and is a Federal Club Council member and serves on leadership committees for the Human Rights Campaign.
Hite’s dynamic stage presence has made her a highly sought after International Keynote Speaker. Amanda has been featured as a Social Media influencer and thought leader in several publications, including Entrepreneur, Inc. Magazine, The Huffington Post and Nationʼs Restaurant News and is a member of Forbes Agency Council.
Amanda Hite lives her message of “Be The Change” and, for those who work with her and have worked with her or heard her speak, that message is forever tattooed in their minds. Amanda and the team at BTC are revolutionizing the way companies think about social media and its impact on the workplace, marketplace and the world.
Watch a clip from Amanda’s keynote Our Social Future: Changing the Workplace, Marketplace and World” below.
BRANDON HILL
Brandon has always been passionate about doing the impossible. That passion and creativity has taken many forms throughout the past fifteen years. His passion for lifelong learning ignited a passion for education and training. That passion manifested in his first company, Lightbulb Media Productions, where he worked with global organizations like Hard Rock International, PayPal, Marriott, and AT&T to write, develop, and successfully deploy enterprise-wide e-learning and technology solutions.
But from an early stint in the music business in Orlando and Nashville, and after a brush with musical greatness as a part of Hard Rock’s renowned “ 4Js” Brandon had also developed a fascination for marketing in the age of digital and social media.
In 2012, Brandon and Amanda Hite co-founded Be The Change Revolutions – a movement marketing agency dedicated to engaging communities and igniting movements. Since that time, Brandon and BTC’s work have been seen everywhere from Times Square Billboards to Super Bowl halftime shows.
Watch Brandon’s Summer Brand Camp 2015 Keynote “Winning in the Attention Economy” below.